I'm xally

I turn ambiguity into direction, and direction into shipped products.

Product strategy, user insight, and execution. From 0 → 1 and beyond.

Selected Work

My ideas brought to life

From Clicks to Conscious Choices. The plug-in that makes ethical shopping effortless.

Helping shy hearts find real connection. Designed to get people off their phones and into real life.

This AI-powered app is your pocket coach, adapting, challenging, and pushing you to new heights every time you train!

Fresh, warm, straight from the oven – This is how pastries should be. No more settling for cold, day-old pastries.

Every move you make saves you money and burns calories. No excuses. No magic tricks.

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