About Me
I'm a product designer living and studying in San Francisco, but my story starts in the beautiful Mexico City. I moved to California to immerse myself in a place where technology and creativity collide, and it's been an inspiring journey ever since.
Before diving into design, I launched my own company in Mexico. That experience showed me how much I love solving problems through design—and how impactful great design can be for businesses. Now, I focus on understanding how businesses work and finding opportunities to create designs that truly make a difference.
I believe there's no such thing as “user error.” For me, every product should feel natural and easy to use, without sacrificing a brand's unique personality. It's all about striking that balance between what users need and what a brand wants to express.
I also bring a tech-savvy edge to my work, which makes collaborating with developers seamless. I get how products are built and factor that into my design process, so the end result isn't just beautiful—it works beautifully, too.
When I'm not desingning, you'll probably find me on a pastry hunt at one of San Francisco's amazing bakeries or throwing punches at the boxing gym.
Education
- BFA Interaction & UI/UX Design, 3.9 GPA Academy of Art University Fall 2025
- AA Business Administration & Economics, 3.9 GPA DVC Spring 2023
Experience
-
Content Strategist Freelance, Mexico City
2024
Hired by a weight control clinic in Mexico to help with their marketing campaign. Conducted content audits to identify gaps and optimize materials. Increased user engagement by an average of 25%.
Developed tailored content strategies with audience research, content calendars, and performance metrics. Repositioned the target audience to women aged 30-50, increasing client base.
Wrote campaign copy and designed social media flyers in Illustrator. Edited non-professional photos in Photoshop.
Provided ongoing social media management advice, including content recommendations and posting frequency guidelines.
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Content Strategy Intern GPS Total, Mexico City
2023
Designed a user manual from scratch in InDesign, including an index menu, hyperlinks, and screenshots and wireframes highlighting key features, reducing customer support inquiries by 30%.
Organized and cleaned the customer database, reaching out to former clients and successfully re-engaging ten.
Developed and implemented a content strategy to improve user engagement on digital platforms, improving communication and accessibility and leading to a 20% increase in website traffic.
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Process Optimization Intern Ghiasi & Company, Mill Valley
2022
Scanned and organized a decade of client documents with cohesive naming conventions. Entered and verified data, identifying inefficiencies and improving processing time by 30%.
Developed a client feedback system, improving communication and raising client satisfaction scores by 15%.
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CEO & Co-Founder 2 Crazy Nutz, Mexico City
2020-2022
Developed and launched a successful business strategy to introduce nut butters to the Mexican market, securing retail partnerships and driving a 700% increase in sales within the first year.
Built the brand identity from scratch, including the product name, logo, and packaging design, establishing a strong, distinctive presence.
Defined the target audience as fitness and nutrition enthusiasts aged 20-30, and created a social media campaign as the face of the brand, building loyalty and a solid base of returning clients.
Technical Skills
- Figma
- Adobe XD
- Photoshop
- Illustrator
- After Effects
- Premiere
- InDesing
- Sketch
- InVision
- Intermediate HTML/CSS
Product Design
- Wireframing & Prototyping
- Visual Design
- Typography
- Business Strategy Integration
- Visual Storytelling
- Motion Graphics
Interpersonal
- Problem Solver
- Critical Thinker
- Empathetic
- Fluent in Spanish